MarketingWorks and SEG Research Join Forces to Provide Publishers with Comprehensive Product Effectiveness and Market Research Services
Industry leading research firms team up to help educational publishers and technology providers conduct research to improve sales

WASHINGTON, DC, June 10, 2009 /24-7PressRelease/ -- MarketingWorks (www.marketingworks.com) and SEG Research (www.scottelliotgroup.com) announced at the American Educational Publishers annual summit that they will be working together to provide comprehensive research services to educational publishers and educational technology providers to help them increase their sales.

The recession has hit the educational publishing and educational technology industry hard. But, some publishers and technology providers are prospering thanks to help from companies like MarketingWorks and SEG Research.

"By joining forces, SEG Research and MarketingWorks are able to offer a complete solution to educational publishers and technology providers. This offers 'one stop shopping' for research services to our clients" said Gerry Bogatz, President of MarketingWorks.

"School and district buyers are more demanding and more savvy that ever before," said Scott Elliot, President of SEG Research. "They are looking for hard evidence that the products and services they are buying are effective."

"Educational publishers need to understand what school and district buyers are looking for" said Bogatz. "If they are going to be successful during these tough economic times, they need to do their homework." said Bogatz.

State and district buyers have fewer dollars to spend on educational products and services and are looking for proven solutions. They want evidence that a product works before spending the limited funds they have available.

About MarketingWorks and SEG Research

Marketing Works is a full-service marketing, market research, and consulting firm, specializing in the PreK-12, higher education, adult learning, and library, markets. Since 1994, they have assisted dozens of companies through a consultative approach to sales, marketing, and strategic planning. More information is available at www.marketingworks.com.

SEG is an independent research firm providing research, evaluation, and assessment services to educational publishers, educational technology providers, assessment service providers and government agencies. SEG has been meeting the research and assessment needs of organizations since 1979. SEG Assessment and SEG Research are Scott Elliot Group Companies located in New Hope, Pennsylvania and can be accessed at www.scottelliotgroup.com.



MarketingWorks and its logo are trademarks of MarketingWorks, Inc. 2009. SEG Assessment, SEG Research, their logos and "Making a measurable difference" are trademarks of The Scott Elliot Group 2009

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